Marketing by Hassaan — Newsletter

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Marketing by Hassaan No. [—] · 9 Oct

This week · Paid Media

Planning paid media for a product people only buy when it’s 45°C outside

Seasonal categories punish always-on thinking. This week: the four phases of a seasonal plan, and the one metric that will mislead you in each…

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Written for

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  • E-commerce founders doing their own marketing

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  • —Anyone after daily news or platform-update roundups
  • —Growth hacks, guaranteed results or “10x” promises
  • —Complete beginners — it assumes you’ve run a campaign
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